Page 6 - ECF_Thrive-Sept-2025

In the Loop
GIVING WITH A GLOW
Purana Skincare blends business
and generosity
When Jane Goldrup founded Purana Skincare, she set
out to do more than create clean, effective products
— she wanted her business to reflect her deep
commitment to community. Today, through the Purana
Legacy Fund at Edmonton Community Foundation
(ECF), that commitment is taking shape.
“Partnering with ECF is helping us turn our values into
long-term impact,” she says.
By donating a portion of Purana’s revenue to the fund
each year, Goldrup is creating sustainable support for
charities that help children thrive — simplifying the giving
process while maximizing its reach.
“For us, it’s always been about more than skincare,” she
says. “It’s about creating a ripple effect of good that lives
far beyond the bottle.”
FUNDS IN FOCUS
As students return to class, we’re highlighting endowments that help learners thrive today
and will keep opening doors for generations.
Legacy of Learning Peng Mok IB Fellowship Scholarship Fund
Established by his family in 2023, this scholarship honours Peng Mok’s academic spirit and
memory, awarding over $3,700 to two IB graduates from Harry Ainlay School — keeping
his legacy alive through learning.
Standing Ovation Tom & Judith Peacocke Fund
Created in 2021, this fund honours Tom and Judith’s love for the arts, granting over $2,400
to support U of A drama students in pursuing their craft.
Faith in the Future Riad & Buthyna Assaf Scholarship Fund
Part of the Al Rashid Education Fund family, this scholarship honours the Assafs’
commitment to education, granting $493 in 2024 and advancing inclusive, values-based
giving through ECF’s Shariah-compliant investment portfolio.
DID YOU KNOW?
ECF has granted $439 million since 1990, including $35.5 million in 2024
Top sectors supported in 2024:
Human Services
Arts, Culture & Heritage
Education
LISTEN UP!
What if a tattoo stood
between you and a fresh
start? Tune into ECF’s national
award-winning podcast to
discover how enCompass is
helping Edmontonians rewrite
their stories — one tattoo
removal at a time.
$10.1 million
772 initiatives
$8.7 million
407 projects
$4.4 million
937 initiatives
and students
Scan to listen to
The Well Endowed Podcast
6 Together we thrive