Page 9 - ECF-2024-Impact-Report-flipbook

ECF Staff
Rebranding for a stronger future
Guided by input from donors,
grantees, community partners, and
staff, we revitalized ECF’s purpose,
mission, vision, and values in 2024 —
each one reinforcing our commitment
to building a city where everybody
can thrive. This clarity of purpose
and deeper alignment with the
communities we serve informed our
bold new look. We want Edmontonians
to see themselves in ECF. Our new
website and simplified URL, ecf.ca,
make it easier to connect with our
work and the causes you care about.
Building capacity for greater impact
In 2024, we grew across multiple
departments, welcoming new
team members who share our
commitment to community-
building. Added roles in community
impact allow us to move the needle
on complex issues and measure
outcomes, while a new equity
advancement position supports
our vision for a more inclusive
city. We also strengthened our
student awards, philanthropy,
and communications teams. Our
increased capacity ensures ECF
remains a trusted partner for all
community builders — we think big,
listen deeply, and lead with purpose.
Impact Report 2024 9